Want to get more views on Instagram but don’t know where to begin? Here are 14 no-fluff, actionable ways to increase your Instagram reach.
We asked 11 experts for their social media predictions for 2025 – here's what they had to say.
This article takes you through everything you need to know to run TikTok ads and implement a solid advertising strategy.
Learn what crossposting is and how to effectively share your content across multiple social media platforms to boost your online presence.
Join us for 30 days, starting January 15 to post consistently to social media!
Streamline your workflow, enhance your strategy, and boost results with 28 AI marketing tools — perfect for small businesses and ambitious marketers.
We analyzed more than 2 million Instagram posts sent through Buffer to pinpoint the best time, day, and post format for maximum reach.
The key differences between Instagram's professional and personal account options, plus how to switch yours.
Consumer sentiments and shopping habits are changing. In this article, we highlight alternative approaches to Black Friday for businesses.
Black Friday and Cyber Monday marketing guidance to help you stand out from the crowd in 2024 — complete with tried-and-tested examples.
Must-bookmark sites and tools to help you find free, high-quality images for your social media and marketing content
Emily Grey knew her small boutique couldn’t compete with other sales on Black Friday, so she decided to try something completely different for her holiday promotion. Learn why it’s helped her business succeed year after year, and how you can approach the holiday season differently.
Looking for more inspiration?
Browse AllWe asked 11 experts for their social media predictions for 2025 – here's what they had to say.
This article takes you through everything you need to know to run TikTok ads and implement a solid advertising strategy.
Learn what crossposting is and how to effectively share your content across multiple social media platforms to boost your online presence.
Streamline your workflow, enhance your strategy, and boost results with 28 AI marketing tools — perfect for small businesses and ambitious marketers.
We analyzed more than 2 million Instagram posts sent through Buffer to pinpoint the best time, day, and post format for maximum reach.
Looking for more inspiration?
Browse AllJoin us for 30 days, starting January 15 to post consistently to social media!
Learn how to generate AI images and schedule them across social platforms using Buffer and Apple's Image Playground. Discover tips for creative AI image generation and when to use AI-generated visuals strategically.
Discover everything Buffer shipped in 2024 to help you create, schedule, and manage social media. From new tools like kanban boards to support for Threads and Bluesky, explore the updates designed to make content creation easier for you.
You can now add your personal Instagram profile to Buffer and schedule posts via reminder notifications. This update gives you the flexibility to manage Instagram your way, whether you’re here to share memories, grow your influence, or build your business.
The decision to integrate Threads came directly from you — our community. We received over 7,000 requests for this feature, and each one was a reminder of why we do what we do at Buffer.
Looking for more inspiration?
Browse All
Check out the 25 best podcasts for creators, marketers, small business owners and anyone looking to up their social media.
In this article, we dive into podcaster and Bufferoo Phill Agnew's strategies that can help you grow an engaged audience, no matter the format.
Damian shares his journey from hemp farmer, to teacher, to business accelerator leader, and the economics behind why he focuses so hard on encouraging people to become hemp farmers.
It’s hard to overstate the importance of furniture in our lives. We literally live our life on furniture, yet often don’t realize the impact our chosen furnishings have on the planet in terms of chemicals, greenhouse gasses, and material waste. Phantila Phataraprasit learned about sustainability early in life and wanted to build the kind of sustainable brand she’d be proud to shop at, so she decided to do something about it and co-founded Sabai Design , a sustainable fur
Featuring insights from Buffer’s Small Business, Big Lessons podcast episode six and the accompanying unpublished interview, Zingerman’s co-founder Ari Weinzweig shared the company’s founding story and how open book management unlocked new scaling opportunities for the company.
Looking for more inspiration?
Browse All
Every year since 2016 we've closed Buffer for a week at the end of the year. It’s like a reset, except across the whole company.
TikTok's parent company must divest the app or face a ban in the U.S. Here's everything we know, plus how to plan ahead.
Nine years ago, we decided to launch a new free product alongside Buffer. We called it Pablo, and it was a huge hit in our community. Within just seven months of its launch, half a million photos were created using Pablo. Similarly, we had the initial ideas for Stories Creator and Remix many years ago now. All three of these tools have been an important part of Buffer’s story. They’ve taught us lessons and helped us connect with a wider audience. In Pablo’s case, the idea for this tool happene
If you use Buffer, you might have experienced us having more downtime than usual recently. We want to start with an apology for not sharing more transparently along the way what’s been happening. We’ve been caught up in the work and haven’t invested enough in communicating with our community, and we’re so sorry about this misstep. We know some of our customers have had a frustrating time using Buffer recently and we need to do better by you. This past August and September were the months we’ve
As part of our commitment to transparency and building in public, Buffer engineer Joe Birch shares how we’re doing this for our own GraphQL API via the use of GitHub Actions.
Looking for more inspiration?
Browse All
Learn how Akta, the creator at Passionfroot, uses Buffer to streamline her content scheduling process and grow Passionfroot's following on Instagram and LinkedIn.
Dave grew his traffic newsletter by 2.5x using one simple (and fast) tactic. Here’s how.
Learn how Tempt built a small marketing agency and how they manage multiple clients using Buffer.
This gifting company shares how they plan and schedule social media content around celebrations, events, and holidays. Learn their secrets to a successful holiday marketing campaign.
Influence Media is a creative marketing agency based in the UK. Here's a look into how they use video and Buffer to bring their clients' stories to life.
Looking for more inspiration?
Browse AllSubscribe to our newsletter
We’ll keep you in the loop on our best advice and strategies for social media marketing and growing a small business.
We asked 11 experts for their social media predictions for 2025 – here's what they had to say.
This article takes you through everything you need to know to run TikTok ads and implement a solid advertising strategy.
Learn what crossposting is and how to effectively share your content across multiple social media platforms to boost your online presence.
Join us for 30 days, starting January 15 to post consistently to social media!
Streamline your workflow, enhance your strategy, and boost results with 28 AI marketing tools — perfect for small businesses and ambitious marketers.
Looking for more inspiration?
Browse All
After launching its first brand to market, the team reflects on the journey and what’s next for Pattern.
Inspiration doesn’t always come from obvious places. Can 70’s jazz music encourage a culinary revolution?
Slow down. Pause. Step Back. The road to launch isn’t always straight.
Rediscovering the joy in everyday moments pulls the team towards a new mission.
With their agency at the forefront of its industry, success wasn’t quite what it seemed.
Looking for more inspiration?
Browse All
Instagram Stories was one of the most dynamic social media channels in 2019. So much happened with Stories — from new developments with the product to strong returns on Stories ads and organic reach. Over 500 million people use Instagram Stories every day. I’m definitely among that group. And at Buffer, Stories has been a major focus in 2019 as well.
Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020. Get all the details here.
These days, we live in a world of infinite supply… In just a few clicks, anyone can start a business. Anyone can create products, build an online store, publish ads, and reach an audience online. This means that every market is becoming flooded with businesses offering similar products, features, and solutions. So to stand out you need to have a brand that your customers connect with, and care about deeply. In this post, we’ll be sharing some tips and strategies to help you to build your bran
The biggest retail dates of the year are just around the corner. Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. In this blog post, we’ll cover a host of new ideas, tips, and tactics that can help you boost your already-planned campaigns or give you some inspiration for an up
When you want to get your message in front of the right people on social media , where do you turn? More and more, brands and businesses are turning to social ads and custom audiences. You can do a lot of awesome, targeted messaging by focusing on the right audiences with your ads — whether you’re talking to a group of customers, a
Looking for more inspiration?
Browse AllAs part of our commitment to transparency and building in public, Buffer engineer Joe Birch shares how we’re doing this for our own GraphQL API via the use of GitHub Actions.
We recently launched a new feature at Buffer, called Ideas. With Ideas, you can store all your best ideas, tweak them until they’re ready, and drop them straight into your Buffer queue. Now that Ideas has launched in our web and mobile apps, we have some time to share some learnings from the development of this feature. In this blog post, we’ll dive into how we added support for URL highlighting to the Ideas Composer on Android, using Jetpack Compose. We started adopting Jetpack Compose into ou
With the surprising swap of Elasticsearch with Opensearch on AWS. Learn how the team at Buffer achieved secure access without AWS credentials.
At Buffer, we’re constantly experimenting with ways we can improve our products and try out new ideas. We recently launched Start Page , a beautiful, flexible, mobile-friendly landing page that you can build in minutes and update in seconds. As a Software Engineer on Buffer’s team I’ve tackled a long list of fun projects, including Start Page. One thing I love about this project, is that as we foray deeper and deeper into user-generated content and customization, w
Header Photo byPearse O’Halloran onUnsplash For our Android clients we have a small component library which is used to shared common visual elements across the different Android applications that we work on. We recently updated our application